Stacks Case Study
When I first started working with Kristin, she knew she didn’t want to spend the next 10 years struggling to grow her SaaS company without a clear strategy of an exit.
The Brief
Create a growth strategy through a joint venture partnership that would give Stacks the ability to leverage the resources, man power and customers of an established publishing conglomerate.
The Work
Position and showcase the technology that Stacks had developed as the only viable software solution.
Structure a partnership that protects Stacks IP and the founders autonomous, whilst giving an opportunity to leverage the publishers resources, people and customers.
To find allies to champ the potential of the partnership and seed conversations about the benefit of acquiring Stacks vs revenue share.
Results
Stacks was able to negotiate a favourable joint venture partnership that enabled them to leverage the resources, people and customer base and quickly take the Stacks technology to market, experiencing rapid growth.
The growth exceeded initial KPIs for the partnership and Kristin was able to identify key allies within the publisher who championed Stacks and started talking about what a potential longer term partnership could look like.
3 years after winning the partnership with the publisher, Stacks was acquired by the publisher.